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What is the Noack Volatility Test?

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AMSOIL Is a Leader in MLM Industry

Multilevel marketing continues to broaden its research around the world. In 2002, the direct sale of products totaled 28.7 billion in the United States out of nearly 90 billion worldwide. Over 13 million people are involved in multilevel marketing in the United States alone, more than in any other country.

Multilevel marketing (commonly referred to as MLM) began as a means of distributing products directly to the consumer. MLM differs from some forms of direct sales in encouraging the dealers to sell the company's product and to recruit other dealers, thereby increasing sales and generating commission on more than one level of distribution. Essentially, in MLM, a dealer is in the business of selling themselves, the company and the product(s). If they succeed, not only will people buy the product, but these customers may become dealers themselves, earning the sponsoring dealer commissions on their sales.

MLM's personal sales approach eliminates much of the exorbitant cost of traditional advertising and distribution, which can account for more than 50 percent of a product's price when sold at retail. In a MLM company, the lower distribution costs allow for reasonably priced products, more profit for dealers and the revenue to reinvest in the company.

Over the past 10 years, the Internet has proven an extremely useful tool for MLM businesses. From recruiting and advertising to MLM chat rooms, the web has offered greater opportunities for MLM companies and the individual distributor. Furthermore, people are increasingly likely to purchase products via the internet. In a 2000 study, 50 percent of American adults reported that they were interested in using the Internet as a means of purchasing products, up from 30 percent on 1997. Moreover, the web has the potential to reach these would-be customers worldwide. It is no wonder the internet has created numerous MLM success stories.

Unfortunately, the number of successful MLM companies is dwarfed by the scores of scams masquerading as legitimate MLM businesses. Jim Kohm of the Federal Trade Commission (FTC) stated that, "In the last ten years, with the growth of the internet, we have seen a significant growth in the number of pyramid schemes." In July of 1999, complaints regarding MLM and pyramid schemes ranked tenth on the National Association of Attorneys General list of consumer complaints.

With so many companies vying for our dollars, it is sometimes difficult to distinguish a genuine MLM opportunity from an illegitimate one. Fortunately, the profusion of scam artists has resulted in a wealth of information warning the public of the possibility of MLM fraud. To this end, the Federal Trade Commission has published a consumer alert in which they suggest a number of questions to ask oneself when assessing the legitimacy and long-term viability of a MLM company.

What is the company's track record?

A poorly run or illegitimate company will not be in business for very long. Many MLM hucksters tout their program as "the next big thing" or "an amazing new opportunity." In actuality, most of these are variations of previously failed or scam operations. The money to be made is made by the few at the top and made quickly before the company folds. In these businesses, longevity is not a priority. This is why a history of growth is a good indication that there is a demand for the company's products and that the company is fiscally responsible enough to sustain itself. A look at the history of AMSOIL reveals a solid track record. It has established a strong presence in the synthetic lubricants market over the last 30 years, during which time it continued to enhance its product line. From two products in 1973 to well over 150 today, AMSOIL continues to be an innovator in the synthetic lubricants market.

What products does it sell?

If this question is difficult to answer, then you are probably dealing with an illegitimate company. Once you identify the product, simply ask yourself if you or anyone you know would have a use for it. After all, you do not want to stake all of your future success as a business owner on a new product that has not been proven commercially viable. AMSOIL's continued growth demonstrates that not only is there a demand for its products, but that demand is on the rise. Moreover, AMSOIL has so much faith in its own products that it is unique among MLM companies in recommending that people use its products before deciding to become dealers. This way, the AMSOIL dealer is certain to sell products he or she beleives in.

Does it sell products to the public-at-large?

It is common for MLM companies to derive nearly 90 percent of their profit in sales to their distributors. In these companies, much of the marketing effort is directed at finding new distributors who will buy large quantities of product to generate commission for their upline. Why are those already involved in these companies buying most of the product? The answer is usually because the product is not easy to market to the end consumer. It is either not a good product, is too expensive or it caters to a tiny market. When a company truly believes in its product, it strives to bring it to the general public where the greatest potential for revenue lies. Because AMSOIL is certain that it offers high quality products that can benefit consumers, it has always been focused on delivering these to the public. With a vast and well supported dealer network, online store, retail catalog and retail-on-the-shelf accounts attract thousands of customers every month.

Does it have the evidence to back up the claims it makes about its product?

In today's advertising-saturated world, consumers are increasingly skeptical of the claims made about new products. Still, many MLM companies bank on luring naive customers using empty promises. A business based on phony product claims is not around for long. AMSOIL's longevity is testament to its sound product line. Both in-house and independent testing, as well as millions of satisfied customers, confirm the quality and performance of AMSOIL products.

Is the product competitively priced?

If a MLM company derives the bulk of its profits from sales to new distributors rather than the end consumer, there is something amiss with the product or, more likely, its cost. When a company, like AMSOIL, caters to the public with quality products that are priced right, sales grow along with the company. Higher quality products come at a higher cost, but savvy consumers would never pay that premium price unless they knew they were getting a premium product. A strong, stable company like AMSOIL could not have been built on false claims and price gouging. The market would simply not allow it.

Is it likely to appeal to a large customer base?

Convincing someone they need something they do not is not easy, yet that is exactly what many MLM companies try to do. Without the force of a nationwide advertising blitz, distributors of unnecessary MLM products end up sitting on stockpiles of unsold product. The most successful MLM companies market products that most everyone uses and AMSOIL certainly falls in this category. Millions of Americans already use lubricants and any sensible person would be interested in improved performance and fewer fuel and maintenance expenses. When it has a product that can serve these common desires, it is no wonder why AMSOIL continues to grow.

How much is the investment to join the plan?

Many MLM companies subsist on large initial investments by new distributors. Indeed, for many pyramid schemes this is the only source of revenue. A small initial fee, on the other hand, suggests that the company relies primarily on its marketable products for revenue rather than on new dealer investments. AMSOIL continues to keep the initial investment at a minimum to encourage easy access to all of the benefits of a dealership.

Will you be required to recruit new distributors to earn your commission?

If the answer to this question is yes, then be skeptical. This type of structure suggests little faith in the actual product. In these companies, rather than concentrating on selling products to the end customer, you are trying to sell a convoluted system to potential distributors. AMSOIL, by contrast, requires no such thing. You can use your dealership to purchase products wholesale only for yourself or you can actively pursue sales and earn commissions immediately.

As multilevel marketing continues to mature and expand into new markets, AMSOIL stands apart as a remarkable example of how MLM can make good on its promise of continuous and reliable growth. Over the years, by focusing on getting high quality products to the consumer, AMSOIL was able to sidestep the pitfalls that swallow so many fly-by-night MLM companies.

AMSOIL also recognized early on that a well supported dealer network is key to success in this business. If you provide dealers quality products and the tools to sell them, you will succeed. It sounds like such a simple equation. But while so many MLM companies pollute the system they operate in, AMSOIL can take pride in knowing that it represents multilevel marketing at its best.



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Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation's dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."


AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

THE NOACK Volatility Test
The NOACK Volatility Test determines the evaporation loss of lubricants in high temperature service. The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy and increased oil consumption, wear and emissions. AMSOIL Synthetic Motor Oil resists high temperature volatization better than other motor oils. AMSOIL Synthetic Motor Oil maintains peak fuel efficiency and reduces oil consumption and emissions.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

AMSOIL Product Information

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Which AMSOIL Products Are Recommended For Your Car or Truck?
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What Drain Interval Does AMSOIL Recommended For Your Vehicle?
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