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AMSOIL - From the President's Desk - July 2007

Every day I receive correspondence from Dealers, and that is something I truly enjoy. Most of this correspondence concerns positive experiences people have had with our products. I hear stories about improved fuel economy, money saved through extended drain intervals or just better running equipment. Some Dealers write just to introduce themselves, which in many cases is the beginning of new friendships for me. The few complaints I receive I take very seriously and do what is necessary to get the issue resolved.

It may be, however, that the correspondence I enjoy most is from those Dealers seeking advice. I can tell they are serious about becoming successful in their AMSOIL business and that carries a lot of weight with me. If a Dealer is willing to put in the effort, so am I. I suppose it stems from my career as a squadron commander. If I could see that one of my fighter pilots had the sincere desire to be as good as he could be, I would go the extra mile with him. He may not have been my most skilled pilot, but if the determination and desire was there, I'd work to make him the best he could possibly be. It gave me a tremendous amount of pleasure to see the confidence grow in my pilots as I trained and encouraged them. And believe me, a lot of those guys became darn good fighter pilots.

It's no different than my role as president of AMSOIL. Of course, I can't personally train each and every AMSOIL Dealer, But I can certainly provide my advice and encouragement. It may be that a new Dealer lacks confidence in his or her sales skills. Or it may be that he or she is unsure of his or her ability to learn about the products or the principles of lubrication. Or maybe they are threatened by the lack of stability in their current jobs, want to move on, but need assurance that their futures will be secure with AMSOIL.

In all cases, I inform these Dealers that, without question, they can succeed in their AMSOIL businesses. It won't be easy, but nothing of importance ever is. There is going to be some rough times, and as an AMSOIL Dealer you'll face obsticles every day. You must rise to the occasion and face those obsticles head-on.

In many respects your AMSOIL business is not unlike any other business opportunity. When I started this company I never claimed to be the smartest guy in the world. What I did have was a boat-load of common sense and determination. I had a burning desire to succeed. I could have closed the doors when the other oil companies failed to recognize my new oil as "legitimate." But I believe in the product and pushed forward. I could have folded the company when Pennzoil sued me for the "Z" in the original AMSOIL (AMZOIL) name. I didn't. And I could have packed it in when another MLM company sued me for the "AM" in AMSOIL. I battled them for seven and a half years to the tune of about $100,000 per month, which I could barely afford, but never gave up. I could give countless examples.

And the obsticles remain today. We're constantly fighting for the lowest costs on the chemicals we purchase. Supply issues are a major concern. We face a never ending battle to ensure our products are better than the competition. We're constantly testing and reformulating to meet the ever changing specification demands placed on us by vehicle and equipment manufacturers. And we have to find ways to maintain quality in the face of government regulations. The list goes on, and even though I have talented people working with me it continues to be difficult.

The point is, as business owners we have to work through each and every challenge we face. This is especially important for new Dealers. When you feel you are up against it and there seems to be no hope, hang in there. If you really want it bad enough, you can make it happen.

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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I welcome the opportunity to work with you personally as your servicing AMSOIL Dealer. Use the information on this website to contact me. You may also check out the AMSOIL Corporate Website for product and business opportunity information.

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