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AMSOIL Synthetic Motorcycle Oil Impresses Harley Riders

Although Harley-Davidson Motorcycle Company routinely tells its customers they must use “Harley-specific” motor oils and lubes, some riders are realizing AMSOIL motorcycle oil keeps the popular bikes running cooler and smoother.

Jim Murphy and Jim White, partners at a Lehman Trike Conversion business in Martinsburg, W. Va., spread the word that AMSOIL makes the best products – even for Harleys.

“Trikes are a huge business,” White said. “Our business increased 200 percent last year.” He attributes that to older riders and those with disabilities that require modifications to allow them to continue riding. The shop specializes in those modifications needed for handicapped riders.

Partner Jim Murphy summed up his feelings about AMSOIL synthetic motorcycle oil recently while talking with a group of customers at the parts counter of the local Harley motorcycle dealership.

“If there is any single way to significantly improve the Harley-Davidson motorcycle, put AMSOIL in the engine and transmission,” Murphy said.

AMSOIL recommends AMSOIL 20W-50 Synthetic Motorcycle Oil for Harley engines, transmissions and primary chain cases and AMSOIL Shock Therapy Suspension Fluid for the front forks.

White uses those products in his 1993 Heritage Softail Nostalgia, one of only 2,700 manufactured as a special edition Harley. The bike is attached to a fullsized sidecar. That’s a lot of pull on the machine, he said, but AMSOIL synthetic motorcycle oil makes his bike run cooler and perform better than other oils or lubricants ever have.

“My Harley, with a sidecar, is getting 40 miles per gallon. I think AMSOIL makes a huge difference,” he said.

He’s heard increased mileage claims from some of his Gold Wing customers too.

Murphy and White opened their shop in 1998. While their specialties are trike conversions and custom builds for riders with handicaps, they also service and maintain cruisers and street bikes of every brand and model.

Harley owners are hard sells, White acknowledged. In fact, he said, most motorcycle riders tend to stick with products they’ve used and believed in for years.

He and Murphy are of the same ilk, so they understand. “The first two customers you had to convince were us,” White said. “The products that we sell are the result of satisfactory testing on our own motorcycles. We do not sell
products that we do not totally believe in.”

White first used AMSOIL motor oil in the 1970s when he was a semi-professional go-kart racer. In January 2002, he met Direct Dealer Ralph Graul at a bike show and remembered how well the AMSOIL product performed in the karts.

He installed AMSOIL motor oil in his 1993 Harley-Davidson FLST Cowglide that was running hot, 220 to 230 degrees in the summer, and had a “klunky” transmission. “I changed the engine oil, primary and transmission oils to AMSOIL and immediately noticed a smoother shift in the transmission and a temperature drop of 20 to 30 degrees,” White said. “I was impressed, but I still hadn’t done my own testing. For the next 2,500 miles the shifting got better and better.”

Murphy tested AMSOIL lubricants in his 1994 Harley-Davidson FXLR, with 60,000 plus miles on the engine.

“This motorcycle has been meticulously maintained throughout its entire life,” Murphy said. “The transmission was making some gear noise and was getting harder to shift, and the engine had a whining noise in the updated cam and breather gears.

“Immediately, the transmission shifted like butter and no more gear noise . . . and the persistent gear whine in the engine also miraculously disappeared.”

They stock other brands of motor oils in the shop, for the hard-to-convince. “But AMSOIL outsells it all,” White said.

Educating customers, according to White, is one of their most important jobs.

AMSOIL literature available in the shop often gives his customers the information they need to make informed choices.

“I’ve never had one customer come back and claim that AMSOIL lubricants don’t do what the company says they will do,” White said.

AMSOIL Synthetic Motorcycle Oil

AMSOIL Motorcycle Air Filters

AMSOIL Motorcycle Oil Filters

AMSOIL Motorcycle Fork Fluids

Harley Davidson Owners Choose AMSOIL

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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