Radio Host Larry Perry Gives Audiences AMSOIL Facts

He’s the most popular radio talk show host in the Orlando, Florida area. Every Saturday from 3-5 p.m. (EST) listeners throughout central Florida, and those who get online at wdbo.com, listen live to Perry give automotive advice.

What makes him an expert? He also owns an automotive shop of the same name. “It’s the busiest and largest auto service center in central Florida,” Perry said. Perry, who is an AMSOIL Direct Jobber, sells and installs AMSOIL products at his shop.

But he wasn’t an easy convert to synthetic motor oil. He was a died-in-the-wool believer in petroleum oils and 3,000 mile oil changes early on in his career as a mechanic. Like other “old schoolers,” he was suspicious of extended oil drains and synthetics in general.

He opened his shop, the “Magic Mechanic,” in 1988. Right about that time he noticed there were some people around selling AMSOIL motor oils and telling their customers about the extended drain opportunities as well as the benefits of synthetics.

Sometime in 1991 or ’92 a man from Wisconsin brought Perry a 1980 Lincoln Town Car, with a 302, 5.0 litre engine. It had developed a leaky intake valve, Perry said. He thought he was looking at an engine that had around 75,000 miles on it. He took it apart and the engine was clean, Perry said. His customer told him the engine actually had 475,000 miles on it and this was the first time it had ever been opened up for any type of service. Perry said he couldn’t believe it. The customer showed him receipts for every AMSOIL oil change and service for the car throughout its lifetime.

That was the turning point for Perry. He researched synthetic motor oils, and AMSOIL in particular. He’s conducted many of his own “crazy” tests on AMSOIL motor oils, he said, like heating AMSOIL to very high temperatures just to see what happens.

His career as a mechanic and knowledge of lubrication and the benefits of AMSOIL have made him a trusted and respected expert in Florida. He attributes his success to his knowledge of lubrication; his rich voice gives his audience confidence as he speaks to them as “just a good ol’ hillbilly” who uses everyday terms and stories to make his points clear and understandable.

The most important information he can give consumers, Perry said, is “exactly how to lubricate their vehicles.” A lot of people don’t understand the purpose of lubrication or the way in which it works.

“They just need to be educated in words they understand about the importance of preventive maintenance and lubrication,” he said.

“I tell them AMSOIL is a mechanic in a can and a fountain of youth for their automobiles.”

His profits at the shop have grown simply from the sheer volume of AMSOIL lubricants he sells, he said. He employs two men full time who simply install AMSOIL products in vehicles eight hours a day. “We don’t have to sell AMSOIL motor oil anymore,” he said. “People ask for it.”

Perry said the market for AMSOIL motor oil in the Florida area is booming.

Perry has a four station offer pending, a potential book deal on the table and his shop is humming right along, he said. He rarely sells AMSOIL products outside of his shop, he said. But he earns money on his dealership every month. He refers new Dealer recruits to other Dealers in the area because he doesn't have the time to grow the Dealership right now.

"I open a lot of doors for those people. I'm AMSOIL's unsung hero," he said, laughing.

Perry has been searching for someone to syndicate his show. "If that happens, you guys could not make the oil fast enough," he said. "It would be what you're doing now - on steroids."

This article originally apperared in the August, 2004, AMSOIL Action News magazine.

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

THE NOACK Volatility Test
The NOACK Volatility Test determines the evaporation loss of lubricants in high temperature service. The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy and increased oil consumption, wear and emissions. AMSOIL Synthetic Motor Oil resists high temperature volatization better than other motor oils. AMSOIL Synthetic Motor Oil maintains peak fuel efficiency and reduces oil consumption and emissions.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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